Background Narrative

John Schouten is an Associate Professor of Marketing at the University of Portland?s Pamplin School of Business. He is a scholar whose research bridges the gaps between theory and practice and between consumer behavior and marketing strategy. His work appears in the most respected journals in marketing, including Journal of Marketing, Journal of Consumer Research, and Journal of the Academy of Marketing Science. His current research focuses on brand communities and the emergence and organization of markets. From his work with major companies such as Harley-Davidson, Nissan, Toyota, and Yamaha, Professor Schouten brings current marketing practices into the classroom. As a co-founder of both Moonstruck Chocolates and Ethos Market Research he also infuses his teaching and research with a strong emphasis on entrepreneurship.

Education

• Doctor of Philosophy, University Of Utah
• Bachelor of Arts, University Of Utah

Curriculum Vitae

Publications

• Positioning Services for Competitive Advantage: The Case of . Journal of Services Marketing , 60-65.
• Sorting . Highways and Buyways: Naturalistic Research From the Consume , 112-113.
• The Fortunate Few: Production as Consumption . Advances in Consumer Research, , 430-435.
• Price Negotiation Among Retail Merchants: Who Dickers and Wh . Advances in Consumer Research
• Road Kills . Verseweavers: The Oregon State Poetry Association Anthology , 6.
• Corvus Caurinus . Snakeskin: A Poetry Webzine
• Shadow Thief . Snakeskin: A Poetry Webzine
• American Artemis at the Wheel . 8th Conf Gender, Marketing and Consumer Behavior (2006) , 255-267.
• Reporting Ethnographic Research . Handbook of Qualitative Research Methods in Marketing , 361-370.
• Building the Relationships of Brand Community in Higher Ed . International Journal of Educational Advancement (2006)
• Claiming the Throttle: Multiple Feminities in a Hyper-Mascul . Consumption, Markets and Culture (2006) , 171-205.
• Communicative Construction of Car Talk . National Communication Association (2002)
• Building Brand Community on the Harley-Davidson Posse Ride . Harvard Business School Multimedia Case N9-501-009 (2000)
• Identifying Values in a Subculture of Consumption . Proceedings: Society for Consumer Psychology Conf (1995)
• To-Me/For-Me and the Extended Self . AMA Winter Educator's Conference (1987)
• Diana Reflects . Homecoming: Fishtrap Anthology Seven , 18.
• Icarus . Homecoming: Fishtrap Anthology Seven , 74-75.
• What Julie Calls Home . Homecoming: Fishtrap Anthology Seven , 88-89.
• The First Sign of the Apocalypse . Portland , 7.
• Transplanting Season . Korea Journal , 95.
• Drum Song . Korea Journal , 95.
• Early Morning in Mapleton . Sunstone , 228.
• Night Walk . Sunstone, , 227.
• My Father . Sunstone , 6.
• Rain Coming . Inscape , 226.
• Observations at my Own Funeral . Advances in Consumer Research , 9.
• Building a University Brand Community: The Long-Term Impact . Journal of Marketing for Higher Educatio , 61-79.
• Backfill: A Review of the Handbook of Ethnography . Journal of Contemporary Ethnography , 494-496.
• Consumption and Production in Two Oaxacan Communities . Consumption Markets and Culture , 145-152.
• A Role for Poetry in Consumer Research . Journal of Consumer Research, , 218-234.
• Building Brand Community . Journal of Marketing , 38-54.
• A Cross-Cultural Examination of a Subculture of Consumption: . Research in Consumer Behavior , 47-70.
• When a Rose Is Eros: A Demianagramatical Study of Brand Name . Consumption Markets and Culture , 449-455.
• Brandfests: Servicescapes for the Cultivation of Brand Equit . Servicescapes: The Concept of Place in Contemporary Markets , 377-401.
• Subcultures of Consumption: An Ethnography of the New Biker . Journal of Consumer Research , 43-61.
• Breakdown and Dissolution of Person-Brand Relationships . Advances in Consumer Research , 663-667.
• Paradise Lost: A Literary-Religious History of Advertising . Journal of Advertising , 89.
• Market Impact of a Consumption Subculture: The Harley-Davids . European Advances in Consumer Research , 389-393.
• Consumer Behavior and Divorce . Research in Consumer Behavior , 153-185.
• Sixty-five Type One Convertible . International Journal of Research in Marketing , 339.
• Recommended Daily Allowance . Journal of Advertising , 24.
• Consumer Behavior in Strategies for Coping with Divorce . Advances in Consumer Research , 555-556.
• Selves in Transition: Symbolic Consumption in Personal Rites . Journal of Consumer Research, , 412-426.
• Personal Rites of Passage and the Reconstruction of Self . Advances in Consumer Research , 49-51.
• Positioning Professional Services: Segmenting the Financial . Journal of Professional Services Marketing , 149-166.
• Life Among the Winnebago . Highways and Buyways: Naturalistic Research From the Consume , 13.
• Hairstyle Changes as Transition Markers . Sociology and Social Research , 58-62.

Professional Affiliations

• Co-Founder of Moonstruck Chocolates, 1992
• Co-Founder & Principal, Ethos Market Research, 1993-present
• Board Member, Moonstruck Chocolates (1993-1998)