Rob Peterson
Professor of Business

Teaches famous sales and marketing and entrepreneurship classes in which he presents his students with $100 each and tells them (a) invest it in a creative venture of their own that is (b) neither illegal nor immoral and (c) if they earn profit then (d) they pass. Twenty percent of proceeds to charity, rest to (motivated) student. Total sales in recent years from funky student enterprises hatched this way: $50,000. Total profits: $25,000. Total contributions to charities: $8,000. Boring moments: zero. “Ah, I’m a taskmaster, though,” he says. “I like to see a little sweat on the mat. I want my students to work real hard and walk away with new knowledge or new skills to better themselves, their organizations, and their communities. I want them to be alive. They were razzing me about turning forty recently and I told them hey, age may wrinkle my face but a lack of enthusiasm will wrinkle your soul.”