#GivingTuesday Toolkit

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Thank you for helping us spread the word about #GivingTuesday!

On Tuesday, November 28 we will be celebrating Giving Tuesday! #GivingTuesday is a global giving day fueled by the power of social media and collaboration.

This year we are focusing our efforts and social media content on raising money for scholarships, but donors have the choice to give to any fund they would like to, they aren't required to give to scholarships.

We know that with your help we can make #GivingTuesday a huge success!

We have created this toolkit to help you post, gram, tweet and share before, during and after #GivingTuesday. It’s full of imagery, as well as sample tweets, Facebook posts, Instagram posts, and more. Full steam ahead!

The Basics

  • UP's #GivingTuesday website can be found here: giving.up.edu/givingtuesday. This is where donors can make their gifts and track progress throughout the day.
  • Hashtags: #GivingTuesday and #UPGives
  • We will be using the @uportland Twitter handle, University of Portland Facebook and @uportland Instagram account as the main hubs of social media activity for the day. Feel free to share our content or create your own with the assests we have provided (see "download images" below).
  • We also really like the purple heart emoji "💜 "

The Specifics

  • This year we are giving 3 current students the chance to win $250 for the fund of their choice. There will be three sidewalk stickers placed randomly on campus. Students will be tasked with taking a picture with one of the stickers.They can post it to Instagram with #UPGives, #GivingTuesday and @uportland or if they have a private account, they can send a screenshot of the post to upsocial@up.edu. Three students who enter will be randomly chosen to receive $250 to donate to a UP fund of their choice. The activity will be announced the morning of Tuesday, November 28 on Instagram, Snapchat and Facebook. 
  • The goal for the day is to reach 350 donors. When we reach 350 donors, a $40,000 donation for scholarships will be unlocked. 

We created several graphics for Twitter, Instagram and Facebook that you can use for your posts. There are generic graphics and specific graphics for different units on campus.

If you don't see a graphic for your unit and you would like one, please email us at upsocial@up.edu and we will create one for you!*

*Twitter images coming soon

Download Images

Sample Facebook Posts

Please be sure to add an image/video to each of your posts.

Before

UP's second annual giving Tuesday is on 11/28/2017. Join your fellow pilots and give back to make an impact on the future of the University of Portland. #UPGives 💜 

As the month comes to an end we come together to celebrate #GivingTuesday. Join your fellow Pilots to give back to the University of Portland on 11/28/2017.  #UPGives 💜 

Day of

#GivingTuesday starts now! Wally is calling on YOUR #pilotpride to send this day full steam ahead! Support [SCHOOL/COLLEGE/UNIT] today! #UPGives giving.up.edu/givingtuesday

(for individual) Pilots, near and far! I'm helping support the University of Portland on this #GivingTuesday and I hope you'll join me. Three pilot families have stepped up to challenge us today! When we reach 350 gifts, we will unlock $40,000 in scholarship support! Are you in? #UPGives giving.up.edu/givingtuesday

(for group/unitPilots, near and far! We hope you will join us in supporting the University of Portland on this #GivingTuesday. Three pilot families have stepped up to challenge us today! When we reach 350 gifts, we will unlock $40,000 in scholarship support! Are you in? #UPGives giving.up.edu/givingtuesday

350 donors in one day? We've got this! Give from your heart to The Bluff and support the future of the University of Portland! #UPGives #GivingTuesday giving.up.edu/givingtuesday

(individual) I am who I am today because of the amazing education and consistent support that I have received from the University of Portland. On this #GivignTuesday I am proud to give back from my heart to The Bluff. Will you Join me? #UPGives #GivingTuesday giving.up.edu/givingtuesday

Join the effort to win the $40,000 challenge! Once we reach 350 donors the gift will be unlocked. Check out the challenges details and learn how this helps funding for [SCHOOL/COLLEGE/UNIT]. It’s going to be an amazing 24 hours. #UPGives giving.up.edu/givingtuesday

[SCHOOL/COLLEGE/UNIT] wants you to give back so we can go forward! We are so thankful for YOUR support on this #GivingTuesday to help the future of [SCHOOL/COLLEGE/UNIT]. #UPGives giving.up.edu/givingtuesday

Sample Instagram Posts

Please be sure to add an image/video to each of your posts. Refer followers to visit the link in your bio to make a gift! (link for bio: giving.up.edu/givingtuesday)

Before

(individual) Join me on 11/28/2017 for #GivingTuesday! From your heart to the Bluff, #UPGives.

(group/unitJoin me on 11/28/2017 for #GivingTuesday! From your heart to the Bluff, #UPGives.

Day of

Today is the day to get on board and give back! Join your fellow pilots and give whatever amount you can to the places you love @uportland. #GivingTuesday #UPGives

#GivingTuesday is about supporting what we love about @uportland and making a difference. Where will YOU give? #UPGives #EveryGiftCounts

Every Gift Counts! Help us reach 350 donors in 24 hours to unlock $40,000 in scholarship funding! #UPGives #GivingTuesday

When we reach 350 donors we receive $40,000 dollars for the future of the University of Portland! Give back to help [SCHOOL/COLLEGE/UNIT] move forward! #PilotsGive

THANK YOU, [SCHOOL/COLLEGE/UNIT] SUPPORTERS! We are immensely grateful for your help in making this day a success.

Sample Tweets

Please be sure to add an image/video to each of your posts.

Before

Save the date! #GivingTuesday is coming! Join @UPortland in supporting students' future by giving back 11/28! #UPGives giving.up.edu/givingtuesday

After Black Friday and Cyber Monday, #GivingTuesday arrives! Get ready to give back to @UPortland! Go to giving.up.edu/givingtuesday to learn more! #UPGives

Help us support the University of Portland on #GivingTuesday. Join @UPortland! #UPGives  giving.up.edu/givingtuesday

No better way to spend Cyber Monday than getting ready to give back to @UPortland on #GivingTuesday! #UPGives giving.up.edu/givingtuesday

University of Portland's #GivingTuesday is coming! Support @SCHOOL/COLLEGE/UNIT by helping @UPortland reach 350 gifts! giving.up.edu/givingtuesday

Day of

It's #GivingTuesday! Help @UPortland reach 350 gifts and unlock $40,000 that will create great opportunities got Pilots #UPGives giving.up.edu/givingtuesday

Pilots! We're halfway to our goal of 350 gifts! There's still plenty of time to participate on #GivingTuesday & support @UPortland #UPGives

Black Friday's gone, Cyber Monday's gone, but #GivingTuesday is here! Go to giving.up.edu/givingtuesday to help @uportland reach our goal! #UPGives

Calling everyone at @SCHOOL/COLLEGE/UNIT! Give from your heart to The Bluff at giving.up.edu/givingtuesday and help us reach 350 gifts!

Want to impact @SCHOOL/COLLEGE/UNIT? Well, you can do it by participating this #GivingTuesday and giving back to the UP community at giving.up.edu/givingtuesday #UPGives

Sample LinkedIn Posts

Please be sure to add an image/video to each of your posts.

Day of

Today is Giving Tuesday! It is your opportunity to support programs, scholarships, students, parents, faculty, staff, athletics, alumni and more. By reaching our goal of 350 gifts, we will be able to unlock $40,000 for scholarships, that will have a great impact on the UP community we all love. Don't miss out on the chance to make a change and give back to go forward!

For the second year in a row, the University of Portland is holding a Giving Tuesday, a perfect day to give back to the community. With your help we can support scholarships, programs, research, students, parents, faculty, staff, alumni, and so much more. Our goal is to reach 350 gifts by the end of the day, and it would not be possible without your help! Join us today and have an impact on helping UP go forward!

For the second year in a row, the University of Portland is holding a Giving Tuesday, a perfect day to give back to the community. With your help we can support scholarships, technology, programs, research, facilities, athletics, and so much more. Our goal is to reach 350 gifts by the end of the day, which will unlock a $40,000 donation to schaolarships. It will not be possible without your help. Join us today and have an impact on helping UP go forward! Full steam ahead!

Contact

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Portland, Oregon 97203-5798

503.943.8000

webmaster@up.edu