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Takeover Tips, Tricks & Guidelines

(Trust us, this information is helpful)

The goal of UP's Snapchat Takeovers is to showcase the Pilot experience on The Bluff . Our Snapchat has a diverse audience including prospective and current students, alumni and community members. The following information will help you create a strategic and engaging Snapchat story.

Please review the packet, sign and date the contract, and return in person (to Waldschmidt Hall 3rd Floor) or by email (

Do's and Don'ts

DO: Start with a video introduction. Let people know who you are, your major or connection to UP, and what you plan to show during the takeover.

DO: Keep your story under 180 seconds (or about three minutes).

DO: Utilize campus geofilters, emojis, and stickers.

DO: Wrap up your takeover with a final farewell and a shoutout to UP social media accounts ("...and follow up on Instagram, Twitter, and Facebook"). 

DON'T post:

  • Partying
  • Drugs
  • Drinking
  • Nudity or provocative posts
  • Hate speech or bullying
  • Children
  • Political content including protests and petitions
  • Commercial content

DON'T: Share the account password.

DON'T: Open any snaps the account receives during your takeover.