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Web and Email


The University's main website,, is a collaborative effort between the Offices of Marketing Communications and Web Services as well as the 100+ superusers on campus who maintain their department websites.

Marketing's Role

  • Oversees content and design for entire site.
  • Manages architecture/navigation of the main site and assists superusers with department site architecture.
  • Assists with copy as needed including writing for search engine optimization (SEO).
  • Provides or assists with photos/icons/imagery.
  • Creates website templates.
  • Periodically reviews department sites to ensure compliance with UP brand guidelines and to address accessibility compliance. 

Web Services' Role

  • Manages all technical aspects of the site.
  • Provides training in's content management system, Cascade Server.
  • Creates communities and provides training in (the portal).
  • Develops custom apps for special projects on a case-by-case basis. 

Superusers' Role

  • Create content (written copy, upload photos and video) for department websites.
  • Ensure websites are regularly updated and content is factually correct.


Need an email newsletter? Want to share information about your event via email? We can help. The University's enterprise-wide email service provide is Emma ( We will work with your department to set up a dedicated account for your department and provide you with UP-branded templates for newsletters, eblasts, and event announcements. We provide copy services on a limited basis. 

Marketing's Role

  • Creates department and user accounts
  • Designs templates and disseminates them for use in accounts
  • Assists with copy on a limited basis; reviews communication as requested.
  • Maintains University-wide email calendar to manage flow of information to our constituencies. 

Users' Role

  • Independently creates copy for email communication.
  • Uses branded templates for messaging.
  • Coordinates send dates with marketing to help manage the flow of information to constituencies. 

Request an email account | Coordinate a message