Bachelor of Business Administration in Business Analytics

Admissions & Aid School of Business
Two University of Portland business students standing before a whiteboard during a brainstorming session with their student teacher guiding them

Bachelor of Business Administration in Business Analytics

What Will I Learn in the Business Analytics Major?

Turn data into insights and business challenges into opportunities. The bachelor of business administration (BBA) in business analytics degree program at University of Portland prepares you to help organizations make smarter, data-driven decisions. You’ll learn to analyze data, identify trends, and use evidence-based strategies to improve business performance and shape strategy.

With a blend of business fundamentals, data analytics, and technology, this program gives you practical experience in tools like Python, R, and SQL. And, you’ll have the opportunity to participate in a high-impact internship, applying what you’ve learned in a professional setting and building the skills employers are looking for.

Business Analytics Courses

Business analytics courses blend business strategy, data analysis, and coding. You’ll start with foundational classes before progressing into advanced topics such as data visualization, predictive analytics, and decision modeling. One required programming course introduces you to key coding skills, but you can take additional courses if you want to deepen your technical knowledge further.

Electives let you focus on specialized areas that match your career goals, like marketing analytics, financial modeling, and supply chain management.

Degree Requirements

University Core

At University of Portland, the Core Curriculum enhances your business analytics bachelor’s degree with liberal arts courses that sharpen your critical thinking and decision-making skills, preparing you to analyze data with precision and purpose.

The Core

Loading...

More than a Degree

At UP, you’ll gain more than technical skills—you’ll build a foundation in leadership and real-world experience that sets you apart.

Two University of Portland study abroad students in sunglasses posing in Salzburg Austria

Global Acumen

Expand your perspective with global business insights through our Global Acumen requirements. These courses and international experience opportunities prepare you to collaborate with others in diverse, multicultural environments.

A group of business students sit at a table in the Innovation Lab at University of Portland and brainstorm product ideas using craft supplies to build models

Entrepreneur Scholars Program

Turn your business ideas into reality through UP’s acclaimed Entrepreneur Scholars Program. You’ll travel around the US and the world to meet with top entrepreneurs who will offer mentorship and financial advice as you gain hands-on experience launching a new venture.

A picturesque photo of the Mary grotto on a sunny day with greenery and flowers and Franz Hall in the background

Holy Cross Tradition

Grounded in ethical leadership and service, UP’s Holy Cross tradition encourages you to use data-driven insights for the greater good. This includes improving communities, advancing social justice, and promoting good business practices.

The UP Difference

Take a closer look at what makes University of Portland stand out.

A University of Portland student listens intently during a business class with two other students in the background

Average Business Class Size

of 5

AACSB Accredited Business Schools in Oregon

AACSB Accredited graphic
A University of Portland professor and a Research Fellow tandem teach a class of students in the College of Arts and Sciences

%

Of UP Classes Taught by Faculty

Careers and Outcomes

Graduate ready to empower organizations to make smarter decisions and drive business strategy. From analyzing data to identifying trends and improving operations, you’ll bring valuable insights to marketing, finance, health care, and other industries.

Business Analytics Jobs

With a BBA in business analytics, you could pursue careers like:

  • Analytics Manager
  • Business Consultant
  • Business Intelligence Analyst
  • Data Analyst
  • Health care Analyst
  • Marketing Analyst
  • Operations Analyst
  • Risk Analyst

Graduate Studies

Many business analytics majors choose to further their expertise with advanced degrees in fields like data science, business administration, or information systems. A master’s degree with a focus on analytics can open doors to leadership roles in decision-making, strategic consulting, and new technologies. Learn more about University of Portland’s Master of Business Administration degree and post-master’s business certificate programs.

Related Degrees

The back of a student's head and hand are visible at the edge of the image as they write accounting notes and terms on a whiteboard.

BBA in Accounting

A UP Finance professor stands in front of a chalkboard displaying handwritten budget formulas and financial terms; partial view of a student's face appears at the image edge.

BBA in Finance

Four UP students and their professor are engaged in thoughtful dialogue over project papers laid out on a table in the Innovation Think Tank classroom.

BBA in Marketing

Use Data to Drive Decision-Making

Whether it’s improving processes, optimizing strategies, or predicting future trends, the bachelor of business administration in business analytics degree program at University of Portland ensures you’re ready to help organizations thrive in a data-driven world.

Apply Visit Request Information