Bachelor of Business Administration in Marketing

Admissions & Aid School of Business
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Bachelor of Business Administration in Marketing

What Will I Learn in the Marketing Major?

The multifaceted world of marketing has evolved into a sophisticated blend of analytics, storytelling, and strategic thinking. University of Portland’s (UP) bachelor of business administration (BBA) in marketing degree program lays the foundation for you to thrive in this field with credibility and authenticity.

Underscored by universal business principles, the BBA in marketing curriculum prepares you to craft compelling campaigns, analyze consumer behavior, develop unforgettable brands, and drive organizational success through sustainable, ethical growth.

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Marketing Courses

Comprehensive coursework in accounting, economics, marketing, leadership, and operations management establishes a foundation in business essentials, enabling you to navigate complex organizational issues across disciplines.

Building upon the business base, required marketing major coursework draws upon quantitative and qualitative perspectives encompassing consumer behavior, marketing research, digital marketing, marketing management, and international marketing. This ensures you have a solid understanding of the broadly applicable general components of the marketing field. You can then specialize your BBA in marketing degree through electives that match your professional interests, like project management, sustainability, entrepreneurship, design, or sports marketing.

Degree Requirements

University Core

University of Portland's Core Curriculum offers a comprehensive 40-credit liberal arts foundation. Through cross-disciplinary study, you will develop sharp analytical skills and ethical understanding, which complement your marketing major coursework to prepare you to be a successful, forward-thinking professional.

The Core

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More than a Degree

At UP, the marketing major integrates academic excellence with real-world application. Build your marketing management acumen in preparation for a range of careers.

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Professional Preparation Program

Designed to elevate your marketing degree, UP’s Professional Preparation Program delivers career-focused training, one-on-one coaching, and practical work experience. During the professional internship component, you’ll blend the knowledge from your courses with your own skills, experiences, and values to solve pressing issues for companies.

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Global Acumen Initiative

The global acumen requirement of the BBA in marketing program broadens your perspective and builds your understanding of the international implications of your work. Through this initiative, you learn to identify and appreciate the cultural, economic, and linguistic aspects of other cultures that unify our communities and drive success.

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Holy Cross Tradition

At UP, our marketing major goes beyond technical skill development to instill a strong set of ethical values that will set you apart. Our Holy Cross identity challenges you to develop creative strategies and campaigns while maintaining a commitment to responsible business practices and creating a net positive for local and global communities.

The UP Difference

Uncover the defining characteristics of a University of Portland education.

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AACSB Accredited Business School

%

Of School of Business Students Participate in an Internship

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Average Business Class Size

Marketing Student Spotlight

“My time at University of Portland was crucial in setting me up for success with my career. While I studied marketing as opposed to journalism, there remains a strong overlap as I deal with communication, social media marketing, campaigns, and so on. Additionally, working as a Student Ambassador/Workshop Leader at UP instilled the confidence to lead, taught me how to work with a wide variety of people, perform outreach, and so more.”

Logan Fairbrother ’20

Careers and Outcomes

Feel confident and empowered to take the next step after graduation through UP’s immersive, hands-on education, ethics-centered skill development, and leading-edge marketing curriculum.

Jobs with a BBA in Marketing

Marketing graduates can pursue roles such as:

  • Advertising Account Manager
  • Brand Manager
  • Copywriter
  • Digital Marketing Specialist
  • Market Research Analyst
  • Media Planner
  • Social Media Manager

Graduate Studies

University of Portland’s marketing bachelor’s degree also lays the groundwork for success in graduate programs, such as the master of business administration (MBA), nonprofit management MBA, or post-baccalaureate business certificates. Pursuing a graduate degree can lead to executive-level positions and long-term higher earning potential.

Alumni Employers

UP’s vibrant marketing alumni are highly sought-after for their values and skills and enjoy successful careers at companies such as:

  • Billboard
  • Fisher Investments
  • Intel
  • Nike
  • Portland Thorns FC
  • Prialto
  • Smarsh
  • Superior Foods
  • Varonis

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Turn Your Creative Vision into Professional Success

Whether you dream of launching viral campaigns, driving growth for start-ups, or building the foundation of a memorable brand, you can find your path in the bachelor of business administration in marketing degree program. Challenge yourself to use ethically focused creativity to drive success. Apply now to University of Portland.

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