Kamauri Yeh ’11

Nike West Digital Director

Major: Organizational Communication 

As a sophomore at the University of Portland, I interned at Portland Monthly magazine working on their social channels. At the time, brands were just starting to use social media, and I realized that it was going to change the way we communicate. I wanted to be a part of that. During my senior year, the Pilot men’s basketball coach hired me to create and manage their social channels. A post I did about a game was picked up by ESPN and that’s when it really hit me how fun and impactful working in social media can be. After I graduated, I was fortunate to start my career at Nike where I was part of the digital team that launched Nike’s first Twitter handle.

After that experience, I was ready for a new adventure. I wanted to stay in digital and work for a company that I felt was truly changing the world—and that’s how I ended up at Twitter. I’m now an account manager for Twitter Entertainment in Los Angeles, helping major movie studios decide how to best advertise their films. And even though I no longer live in Portland, I’m still connected to the UP community through my work as a mentor. I help select and advise student interns who manage the men’s basketball social channels that I started years ago. It feels amazing to give back to the program that gave me so much.